Think

Dan Murphy's

should've price matched? Let's find out.

Dan Murphy’s Lowest Liquor Price Guarantee means you’ll always pay less than the competition. If you find the same liquor product cheaper at another Australian retailer, Dan Murphy’s will not only match it, they’ll beat the price.

✅ To qualify:

• The item must be identical. Same brand, size, vintage or batch, and pack size.
  
  
• The competitor’s price must be current, advertised, and in stock.
  
  
• The competitor must be an Australian liquor retailer, not an overseas or duty-free outlet.
  
  
• For in-store requests, the competitor’s location is usually within 10 km of that Dan Murphy’s store.
  
  
• For online orders, the competitor must be an Australian online retailer delivering to your area.
  
  
• Applies to reasonable retail quantities only (e.g., a few bottles or cases, not bulk trade orders).
  
  

In short, if you spot a cheaper price on the same beer, wine or spirit — in your area or online — Dan Murphy’s will beat it, guaranteeing you Australia’s lowest liquor prices.

Dan Murphy’s makes it easy to request a price beat in-store or online:

🍷 In-Store:

1. Find a lower price on an identical product at a nearby competitor.
   
   
2. Bring proof (catalogue, screenshot, or competitor webpage).
   
   
3. At checkout or the service desk, ask: “I found this cheaper at [Competitor]. Can you beat the price?”
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4. Staff verify the price (often within minutes).
   
   
5. Dan Murphy’s then sells it to you for less than the competitor’s price.
   
   

💻 Online:

1. Log in to your free My Dan’s account at danmurphys.com.au.
   
   
2. Start a Live Chat and request a price beat.
   
   
3. Provide the competitor’s link, price and product details.
   
   
4. The agent verifies and adjusts the price in your cart or gives you a custom checkout link.
   
   

💬 Tips:

• Be ready with links and screenshots for faster approval.
  
  
• If the Live Chat is offline, you can use their DoorDash or Uber Eats price-beat forms for delivery orders.
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• The guarantee applies before purchase only — not retroactively.
  
  

Whether you’re shopping online or in-store, Dan’s will always make sure you pay less.

Dan Murphy’s keeps its policy fair and simple, but there are some clear exclusions:

🚫 Overseas or duty-free retailers – only Australian sellers qualify.
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🚫 Member-only or loyalty prices – e.g., Costco or wine-club-exclusive deals.
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🚫 Clearance or liquidation sales – “reduced-to-clear” or closing-down events are excluded.
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🚫 Online-only or coupon-code offers – the competitor’s price must be publicly advertised, not a private discount.
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🚫 Bulk or trade sales – price beats are for normal retail quantities only.
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🚫 Radius rule – for in-store beats, the competitor store must be within ~10 km.
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🚫 Different pack sizes or conditions – comparisons must be like-for-like.
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🚫 After-purchase requests – no retroactive refunds once the sale is complete.

Dan’s reserves the right to limit quantities and to decline claims that don’t meet these fair-use conditions.