Get a fair deal without the fight.

Every year, millions of Australians give up on complaints worth fighting for.

Why? Because the system is designed to exhaust them.

We assume companies have all the power and complaining wont change anything. Not anymore.

Ajust knows your rights, builds your case, and sends it, so you never have to sit on hold, repeat your story, or chase a resolution again.

$1
m+
Recovered for Australian consumers – and counting.
70%
Success and resolution rate across cases.
7 days
Median time to resolve a case.

Consumers First.
We get out of bed to make things fairer for consumers.

Do Good Things.
We’re proud of what we put into the world.

Uniquely Ourselves.
We’re authentic and define our own path.

Tom Kaldor
Founder, Ajust

Our mission is to fight for every consumer. That’s possible because we’re a technology business. We use Artificial Intelligence (AI) to help more people, get faster results and keep our fees low.

We understand AI can get things wrong (just like humans). These errors are sometimes called “hallucinations” and aren't unique to Ajust. We spend lots of energy making sure these mistakes don’t happen, but we can’t eliminate them completely.

Instead, we make 3 commitments to everyone that uses Ajust:

  1. We’re upfront about how we work and what to expect.
  2. We keep watch and our team steps in when needed.
  3. We own our mistakes and make things right.

Review author image
Sarah Conor
Founder at Alder

Working with Okio was a game-changer. They didn’t just design our brand — they captured its soul. Everything feels elevated, intentional, and totally us

Review author image
Carl Sagan
Lead Designer, Pollarise

From concept to launch, the Okio team delivered with clarity, creativity, and style. We’ve never looked more professional — or more ourselves.

FAQs

Questions, answered.

Everything you need to know about what we do, how we do it and what happens after you start a case.

What can Ajust help with – and when isn’t it the right fit?

We’re consumer advocates. We take on the everyday disputes people don’t have time to fight: negotiating bills, cancelling subscriptions, chasing refunds and lodging complaints on your behalf.

We’re not the right fit for everything. We’re not lawyers or financial advisors and we’re not built for urgent or emergency situations. If your issue falls outside what we do, we’ll let you know and try to point you in the right direction.

What does it cost?

It’s free to chat with our AI agents. We charge a small fee only if we take on your case.

Our fee is a share of the money we’re winning back for you (usually 10%) or a low fee for quick jobs like cancelling a subscription (usually $5 or $15).

You’ll always see the exact price upfront and agree to it before we start. If we don’t get a result, you get your money back.

Is it AI or humans?

Both. Our AI agents run every case, monitored by our team in Sydney.

The AI agents are trained to know your rights, how to contact businesses, the best complaint strategies and escalation options. Our team runs daily reviews to spot any issues and steps in if needed (like if an agent has made a mistake impacting your case).

If you have a concern about Ajust, it will always be reviewed by a real person.

What if something goes wrong?

If we make a mistake, we make things right. We’ll do whatever we can to put you back in the position you were in before the mistake. Usually this means refunding our fee to you in full.

We might also offer to delete your personal information and withdraw any complaints we’ve made on your behalf. If you think something’s gone wrong, contact us and a real person will review the situation.

Is my information safe?

Yes. We only ever ask for the minimum needed to move your case forward – and we never ask for passwords, PINs or bank account numbers.

Payments run through Stripe, so Ajust never sees or stores your card details. You can delete your account and all your data anytime from your settings.

What if it doesn’t work?

Most cases are successful. But if we can’t get you a win, you get your money back. Our fee is charged upfront but refunded if we don’t achieve your goal.

Where it makes sense, we’ll also point you to other options you can take further yourself.

What do you need from me?

Just your story, in your own words. It also helps if you have something like a receipt or a bill – that’s usually the fastest way for us to get started.

Once you approve the plan, we take it from there and act on your behalf. We’ll only come back to you if we need a decision or extra information. We send email notifications whenever there’s an update, so you don’t need to wait around.

How long does it take?

Most cases wrap up within 2 weeks, though it depends on your issue and how quickly the business responds.

We chase up on a set schedule so nothing stalls and handle all the back-and-forth for you.

Is it a legal service?

No. Ajust is a consumer advocacy service. Our agents know consumer rights and use them to negotiate with businesses on your behalf. But we’re not lawyers and can’t provide legal advice.

For complex legal matters, we’ll recommend you contact a lawyer.

Stories we're proud of

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New online service resolving disputes within a week
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This Australian AI start-up wants you to complain more
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New data shows Aussie complaints are on the rise
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The startup that loves customer complaints and wants more of them
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Unhappy Telstra customers told to 'move'
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Customers complain about sub-standard bread
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Consumer story: poor food quality
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Consumer story: supermarket contamination
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Consumer story: unexpected contamination
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Your fairness warriors

Tom Kaldor
Founder
Alexandra Swan
AI Product Lead
Al Hinds
Fractional CTO
Simon Baume
Advisor
Cian Condon
Growth Lead
Patrick Lai
Senior Software Engineer

Imagine a world without complaints, life admin or hold music.