

Think Bing Lee should've price matched? Let's find out.
Bing Lee price match eligibility criteria - what qualifies for a match?
Getting Bing Lee to match a competitor’s price is simple, but timing and proof matter.
Here’s how to request your price match:
- Find your deal: Locate the identical product at a lower price from a qualifying retailer. Ensure it’s in stock and the retailer meets Bing Lee’s criteria (authorised Australian chain, same model, same warranty).
- Gather your proof: Have verifiable evidence of the lower price ready. Accepted proofs include:
- A competitor’s website link showing the lower price and stock status.
- A current catalogue, flyer, or advertisement.
- A recent quote or invoice from the competitor.
- A competitor’s website link showing the lower price and stock status.
- Request in-store: Visit your local Bing Lee store with your proof and ask a sales associate to match the price. Politely explain: “I’m interested in this product, but I saw it for $X at [Competitor]. Could you match that price?”
Staff will verify the competitor’s price and stock before adjusting the price at the register. - Request online or by phone:
If you’re shopping online, contact Bing Lee via their Live Chat or Customer Service line (1300 980 399). Provide the competitor’s details, including the product link and price. Some online reps may direct you to call or visit a store if they can’t authorize the match. - Verification: The Bing Lee team will confirm:
- The competitor meets the eligibility rules.
- The product is identical and in stock.
- The price doesn’t fall under excluded categories (e.g., clearance or restricted brands).
- The competitor meets the eligibility rules.
- Purchase at the matched price: Once approved, Bing Lee will adjust the price on the spot or, for online purchases, provide a unique payment link or promo adjustment. You’ll complete checkout and enjoy your new product at the lower price.
💡 Pro Tip: For best results, make your request before purchase and have your competitor proof handy. Sales associates are generally flexible when they can verify the information quickly.
How to request a price match at Bing Lee
Bing Lee price matches major Australian retail competitors. Those with a significant physical presence and authorised distribution.
Accepted Competitors:
- Large national retailers such as JB Hi-Fi, The Good Guys, Harvey Norman, Officeworks, Appliances Online, Retravision, Myer, and David Jones.
- Category-specific chains like Camera House or Jaycar, where relevant.
- Online retailers that also operate physical stores (e.g., The Good Guys’ online prices).
Not Accepted:
- Online-only sellers such as Amazon AU, Kogan, or Catch.com.au (without physical retail stores).
- Marketplace sellers on eBay, Amazon Marketplace, or Gumtree.
- Grey importers or unauthorised resellers without Australian manufacturer warranty.
Proof Required:
Bring or share documentation showing the competitor’s price:
- A website screenshot or link showing the product, price, and stock status.
- A catalogue or print ad with the valid dates and competitor name visible.
- A formal quote or invoice from the competitor with price and date.
- If no physical proof, Bing Lee staff may verify by calling the competitor store directly.
Bing Lee doesn’t require forms, just verifiable proof. A clear screenshot or link usually suffices. For online purchases, ensure your evidence shows the current, public price available to all customers (not one requiring membership or coupon codes).
Bing Lee accepted competitors & required proof
Bing Lee’s price match has clear exclusions to ensure fair, like-for-like comparisons. They won’t match prices under these conditions:
- Online-only or marketplace sellers: No matches for Amazon, eBay, Kogan, Gumtree, or any overseas-based retailer.
- Grey imports or refurbished goods: Products without full Australian manufacturer warranty are excluded.
- Clearance, liquidation, or floor-stock sales: Limited-time or low-stock promotions (e.g., “run-out” or “scratch & dent” items) are not matched.
- Excluded brands: Premium brands such as Apple, Miele, and Asko are excluded from the policy.
- Membership or coupon-only prices: Prices that require special codes, loyalty memberships, or cashback promotions don’t qualify.
- Buy Now, Pay Later transactions: The policy does not apply if you pay using Afterpay, Zip Pay, or finance plans, as these incur retailer fees.
- Below-cost pricing: If a competitor’s price is below Bing Lee’s cost, they may decline to match (typically reserved for extreme discount or loss-leader promotions).
💡 Channel Note: In-store and online prices can differ. Bing Lee will match a competitor’s in-store price when you buy in-store, or an online price when you buy online, but not interchange between the two.
In short, Bing Lee’s policy is designed to compare fair retail conditions. Identical, in-stock, Australian stock from major retailers? You’re covered. Clearance, online-only, or grey imports? Not eligible.
Exclusions & limitations - when price matches are not allowed at Bing Lee
“Quick and easy in-store match” – Many customers report seamless experiences in-store. One OzBargain shopper said Bing Lee matched JB Hi-Fi’s sale price instantly after verifying it online. The salesperson checked the price, confirmed stock, and adjusted it without fuss.
Bing Lee requests sent through Ajust
Recent Bing Lee price match experiences
“Chat team confusion” – Several users noted that Bing Lee’s online chat reps sometimes refuse requests or cite incorrect reasons (“we only match RRP”). Shoppers found better results by calling or visiting a store directly, where salespeople and managers can authorise matches.
“Refused on clearance item” – A Whirlpool user shared that Bing Lee declined a camera price match because the competitor’s price was a clearance of grey-imported stock (consistent with policy). The product lacked an Australian warranty, making it ineligible.
Official Bing Lee Price Match Policies & Support Links
- Official Price Match Policy: Bing Lee Competitor Pricing Policy – Outlines eligibility, competitor requirements, and brand exclusions.
- Terms of Sale: Bing Lee Terms & Conditions – Includes clauses about pricing, exclusions, and online vs in-store pricing.
- Customer Service Contacts:
- Phone: 1300 980 399 (general enquiries)
- Online Orders: (02) 8310 9412
- Email: [email protected]
- Live Chat: Available via the Bing Lee website.
- Phone: 1300 980 399 (general enquiries)
- Canstar Blue Overview: Bing Lee Price Match Summary – Independent review confirming policy details and exclusions.
Bing Lee Price Match FAQs
You paid more than you should have. Don’t let that slide.
Take 2 minutes to check your rights, we’ll help you act if you're eligible.