Had an issue with Bing Lee? Get a real response.
How to submit a complaint with Bing Lee
To lodge a complaint with Bing Lee, you’ve got several options:
- Phone: Call 1300 609 228, 7 days a week (extended hours). It’s the fastest way to report delivery issues, faulty items, or poor service. Have your order number and details ready.
- Live Chat: Use Bing Lee’s website chat during business hours to report an issue or get advice in real time.
- In-Store: Visit your local Bing Lee store (use the Store Locator) to speak with staff or a manager. They can often resolve issues like DOA items or warranty claims on the spot.
- Social Media (if needed): As a last resort, a polite public comment or DM via Facebook or Twitter can sometimes trigger a quick response from Bing Lee’s social team.
📝 Tip: For the fastest resolution, start with phone or email. Be detailed, clear, and include supporting evidence where possible.
Once you submit a complaint, Bing Lee will:
- Acknowledge receipt (via phone or email)
- Log your issue with a reference or case number
- Investigate internally (may involve stores, manufacturers, or delivery partners)
You may be asked for photos, serial numbers, or troubleshooting steps to move the case forward. Timely resolution is the goal, but more complex complaints (e.g., warranty repairs) may take longer.
Typical timelines:
- Simple complaints: a few days
- Complex cases: up to 2–3 weeks (especially if manufacturer coordination is needed)
📢 Under Australian Consumer Law, you’re entitled to:
- A replacement or refund for major faults
- A repair or remedy for minor issues
Bing Lee’s goal is to make it right, especially once the complaint reaches the right team. If you don’t hear back within 5–7 days, follow up referencing your case number.
Common complaints against Bing Lee
Common customer complaints include:
- Returns & Exchanges: Refusals to replace or refund faulty goods. Some customers report being referred to manufacturers instead of Bing Lee handling it directly.
- Delivery Issues: Missed or delayed deliveries, unprofessional delivery staff, or incomplete service (e.g., not installing or removing appliances as agreed).
- Product Faults: DOA appliances or early malfunctions. Some customers find warranty claims are slow or initially denied without proper process.
- Customer Service Gaps: Long wait times on calls, emails not answered, or being passed between departments without resolution.
- Stock & Availability: Items sold as “in stock” that aren’t, or delays on accessories and parts without clear updates.
- Delivery Fees: Complaints about steep delivery charges or being forced into delivery when pick-up isn't offered.
🎯 Pro tip: Know your rights under ACL, and don’t hesitate to push for a fair remedy if something doesn’t meet expectations.
Bing Lee complaints submitted through Ajust
I handed my laptop to Bing Lee’s Hornsby Westfield store for a repair in June 2023, followed every instruction, and even packed it exactly as directed. More than a year later, I still hadn’t received my laptop back or any clear update. Having to lodge a formal complaint just to get a status update and ask for accountability was incredibly frustrating. - Mansour
I had to make a complaint to Bing Lee after receiving only one Nest smoke alarm when I paid for two. Even with delivery proof from Australia Post, I was told to wait and refused a refund. On top of that, I was overcharged for freight and had to fight to get $10 returned. I just wanted a fair resolution and my money back. - Jackie
How other consumers Bing Lee complaints got resolved
Faulty TV Replaced After Pushback: A customer’s scratched, dead-on-arrival TV was initially denied for return. After escalation and citing ACL rights, Bing Lee reversed their decision and replaced the unit.
Rude Delivery Resolved: After a distressing delivery experience, Bing Lee management stepped in, replaced the delivery crew, completed the installation, and apologised directly to the customer.
Fridge Replaced Post-Failed Repairs: A fridge failed within a year. After two failed manufacturer repair attempts, Bing Lee replaced the unit entirely and delivered the new one quickly.
If your complaint isn’t progressing:
- Ask for a Supervisor: On the phone or in-store, request escalation. Supervisors can approve exchanges, waive fees, or fast-track replacements.
- Contact Head Office:
- Call (02) 9781 3000
- Mail: PO Box 171 Fairfield NSW 1860
- Send a formal email to [email protected] (mark as "Complaint – Attention: Customer Relations")
- Call (02) 9781 3000
- Include all steps taken, your case number, and what you want resolved.
- Mention External Escalation: Politely state you’ll involve Fair Trading or the ACCC if not resolved. This often prompts quicker internal handling.
- Use Handle My Complaint: Sites like HandleMyComplaint.com.au can help submit on your behalf or apply extra pressure.
- Go Public (if needed): A calm public post on Bing Lee’s social media often triggers quick contact from their resolution team.
🔑 Keep your tone professional and clear. Most escalated complaints are resolved quickly once they reach a senior decision-maker.
If internal escalation fails, you can:
1. Contact State Consumer Protection (Fair Trading):
Each state has a Fair Trading or Consumer Affairs office. For example:
- NSW Fair Trading handles complaints if you live in NSW or purchased in that state.
- Lodge your complaint online and provide documentation.
They will mediate with Bing Lee directly, and in most cases, resolution happens quickly once they’re involved.
2. Report to the ACCC (Australian Competition & Consumer Commission):
- File a complaint if you believe Bing Lee breached consumer law.
- The ACCC doesn’t resolve single cases but will investigate patterns.
- Lodge online via accc.gov.au
3. Tribunals (if needed):
As a last resort, file a claim with your state’s small claims tribunal (e.g., NCAT in NSW). These bodies can issue binding decisions requiring refunds or compensation.
🧾 Keep records of:
- Emails, call logs, names of staff
- Photos/videos of faults
- Invoices or delivery notes
These will help regulators act quickly on your behalf.
- 📞 Customer Care Phone: 1300 609 228
- 💬 Live Chat: Available at binglee.com.au during business hours
- 🧭 Store Locator: Find your nearest store
- 📃 Returns & Warranties Policy: Read your rights under ACL
- 📄 NSW Fair Trading Complaint Form: Lodge external complaint
- 🛠 ACCC Consumer Complaints Guide: Know your rights and how to escalate
- 🔍 Handle My Complaint – Bing Lee: Contact summary & third-party help
Bing Lee Complaints FAQs
How do I make sure my Bing Lee complaint gets taken seriously the first time?
The fastest way to get a Bing Lee complaint taken seriously is to call 1300 609 228 with your order number and clear evidence ready. Phone support is usually the quickest path for delivery issues, faulty products, or poor service. Be specific about what went wrong, reference your rights under Australian Consumer Law, and clearly state the outcome you want. Keeping your tone calm and professional increases the chances of faster internal escalation and resolution.
What are my rights under Australian Consumer Law if Bing Lee won’t refund or replace a faulty item?
Under Australian Consumer Law, Bing Lee must provide a refund or replacement for major faults and a repair or remedy for minor faults. If your appliance is dead on arrival, repeatedly fails, or can’t be fixed within a reasonable time, you can request a replacement or refund. You do not have to deal only with the manufacturer. Clearly referencing ACL in your complaint often speeds up resolution and strengthens your position.
How long does Bing Lee usually take to resolve a complaint?
Most Bing Lee complaints are resolved within a few days, but complex warranty or manufacturer-related cases can take up to two to three weeks. After you lodge a complaint, you should receive acknowledgment and a case number. You may be asked for photos, serial numbers, or troubleshooting steps. If you haven’t heard back within five to seven days, follow up and quote your reference number to avoid delays.
What should I do if Bing Lee ignores my complaint or keeps delaying?
If Bing Lee delays or ignores your complaint, escalate to a supervisor or contact Head Office before involving Fair Trading or the ACCC. Ask for a supervisor in-store or by phone, then submit a formal written complaint marked for Customer Relations if needed. If internal escalation fails, lodge a complaint with NSW Fair Trading or your state’s consumer agency, and keep detailed records to strengthen your case.
You’ve done your part, now it’s time to hold Bing Lee accountable.
Take the final step and submit a complaint that gets seen and responded to.