Had an issue with
Bing Lee
? Get a real response.

Ajust helps you send a clear complaint to
Bing Lee
that actually gets through. No dead ends, just action.

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Edited by:
Ajust Content Team
Last updated:
November 24, 2025
AI-sourced. Human-edited. Made clear for you.

How to submit a complaint with
Bing Lee
 

To lodge a complaint with Bing Lee, you’ve got several options:

  • Phone: Call 1300 609 228, 7 days a week (extended hours). It’s the fastest way to report delivery issues, faulty items, or poor service. Have your order number and details ready.
  • Live Chat: Use Bing Lee’s website chat during business hours to report an issue or get advice in real time.

  • In-Store: Visit your local Bing Lee store (use the Store Locator) to speak with staff or a manager. They can often resolve issues like DOA items or warranty claims on the spot.

  • Social Media (if needed): As a last resort, a polite public comment or DM via Facebook or Twitter can sometimes trigger a quick response from Bing Lee’s social team.

📝 Tip: For the fastest resolution, start with phone or email. Be detailed, clear, and include supporting evidence where possible.

What happens after you submit a complaint to Bing Lee?

Once you submit a complaint, Bing Lee will:

  • Acknowledge receipt (via phone or email)

  • Log your issue with a reference or case number

  • Investigate internally (may involve stores, manufacturers, or delivery partners)

You may be asked for photos, serial numbers, or troubleshooting steps to move the case forward. Timely resolution is the goal, but more complex complaints (e.g., warranty repairs) may take longer.

Typical timelines:

  • Simple complaints: a few days

  • Complex cases: up to 2–3 weeks (especially if manufacturer coordination is needed)

📢 Under Australian Consumer Law, you’re entitled to:

  • A replacement or refund for major faults

  • A repair or remedy for minor issues

Bing Lee’s goal is to make it right, especially once the complaint reaches the right team. If you don’t hear back within 5–7 days, follow up referencing your case number.

Common complaints against
Bing Lee

Common customer complaints include:

  • Returns & Exchanges: Refusals to replace or refund faulty goods. Some customers report being referred to manufacturers instead of Bing Lee handling it directly.

  • Delivery Issues: Missed or delayed deliveries, unprofessional delivery staff, or incomplete service (e.g., not installing or removing appliances as agreed).

  • Product Faults: DOA appliances or early malfunctions. Some customers find warranty claims are slow or initially denied without proper process.

  • Customer Service Gaps: Long wait times on calls, emails not answered, or being passed between departments without resolution.

  • Stock & Availability: Items sold as “in stock” that aren’t, or delays on accessories and parts without clear updates.

  • Delivery Fees: Complaints about steep delivery charges or being forced into delivery when pick-up isn't offered.

🎯 Pro tip: Know your rights under ACL, and don’t hesitate to push for a fair remedy if something doesn’t meet expectations.

Complaints submitted through Ajust

How other consumers
Bing Lee
 complaints got resolved

Faulty TV Replaced After Pushback: A customer’s scratched, dead-on-arrival TV was initially denied for return. After escalation and citing ACL rights, Bing Lee reversed their decision and replaced the unit.

Rude Delivery Resolved: After a distressing delivery experience, Bing Lee management stepped in, replaced the delivery crew, completed the installation, and apologised directly to the customer.

Fridge Replaced Post-Failed Repairs: A fridge failed within a year. After two failed manufacturer repair attempts, Bing Lee replaced the unit entirely and delivered the new one quickly.

How to escalate a complaint with Bing Lee

If your complaint isn’t progressing:

  1. Ask for a Supervisor: On the phone or in-store, request escalation. Supervisors can approve exchanges, waive fees, or fast-track replacements.

  2. Contact Head Office:

    • Call (02) 9781 3000

    • Mail: PO Box 171 Fairfield NSW 1860

    • Send a formal email to [email protected] (mark as "Complaint – Attention: Customer Relations")

  3. Include all steps taken, your case number, and what you want resolved.

  4. Mention External Escalation: Politely state you’ll involve Fair Trading or the ACCC if not resolved. This often prompts quicker internal handling.

  5. Use Handle My Complaint: Sites like HandleMyComplaint.com.au can help submit on your behalf or apply extra pressure.

  6. Go Public (if needed): A calm public post on Bing Lee’s social media often triggers quick contact from their resolution team.

🔑 Keep your tone professional and clear. Most escalated complaints are resolved quickly once they reach a senior decision-maker.

Regulatory & Ombudsman Information for Bing Lee

If internal escalation fails, you can:

1. Contact State Consumer Protection (Fair Trading):

Each state has a Fair Trading or Consumer Affairs office. For example:

  • NSW Fair Trading handles complaints if you live in NSW or purchased in that state.

  • Lodge your complaint online and provide documentation.

They will mediate with Bing Lee directly, and in most cases, resolution happens quickly once they’re involved.

2. Report to the ACCC (Australian Competition & Consumer Commission):

  • File a complaint if you believe Bing Lee breached consumer law.

  • The ACCC doesn’t resolve single cases but will investigate patterns.

  • Lodge online via accc.gov.au

3. Tribunals (if needed):

As a last resort, file a claim with your state’s small claims tribunal (e.g., NCAT in NSW). These bodies can issue binding decisions requiring refunds or compensation.

🧾 Keep records of:

  • Emails, call logs, names of staff

  • Photos/videos of faults

  • Invoices or delivery notes

These will help regulators act quickly on your behalf.

Official Bing Lee Complaint Resources & Links

  • 📞 Customer Care Phone: 1300 609 228

Bing Lee
Complaints FAQs

You’ve done your part, now it’s time to hold
Bing Lee
accountable.

Take the final step and submit a complaint that gets seen and responded to.