Think BCF should've price matched? Let's find out.
BCF price match eligibility criteria - what qualifies for a match?
BCF promises that they "won’t be beaten on price” for identical products. To qualify for a price match:
- Australian Competitor: The item must be sold by an Australian retailer with an ABN (e.g., Anaconda, Supercheap Auto, Rebel, specialist tackle shops, or Amazon AU).
- Identical Product: The product must be the exact same brand, model, size, and features.
- In Stock & Available: The competitor’s product must be available for immediate purchase (no pre-orders or out-of-stock items).
- Final Price Check: BCF considers the total cost to you, including shipping and GST.
- Valid & Current Offer: The competitor’s price must be a real, advertised deal (not a pricing error or marketplace listing).
If these conditions are met, BCF will happily match the price in-store or online.
How to request a price match at BCF
Getting your price match approved is simple:
- Find the cheaper price – make sure it meets all eligibility rules.
- Gather proof – screenshot, link, catalogue page, or competitor ad with product details.
- Request in-store: Show the proof at checkout; staff will verify and match on the spot.
- Request online/phone: Call 1300 880 764 or use BCF’s live chat/email before ordering. Provide the competitor’s details, and customer care will adjust your price (often via a custom discount code).
- Pay the matched price – once verified, you’ll pay the competitor’s total price and still shop at BCF.
BCF accepted competitors & required proof
Who qualifies?
- Big chains: Anaconda, Rebel, Supercheap Auto, Bunnings (for overlapping products).
- Online retailers: Amazon AU (must be “Sold by Amazon AU” or a retailer with ABN).
- Local stores: Any legitimate Aussie tackle, camping, or fishing shop with identical stock.
Proof required:
- A competitor website page on your phone or laptop.
- A current print ad or catalogue.
- An official quote or invoice (for regular retail items, not trade quotes).
BCF staff will confirm stock and pricing before approving.
Exclusions & limitations - when price matches are not allowed at BCF
BCF’s guarantee has some fair exclusions:
- Gift cards, promo vouchers, or coupon-only prices.
- Trade quotes, wholesale, or commercial bulk deals.
- Clearance, liquidation, or “going out of business” sales.
- Marketplace sellers (eBay, Gumtree, third-party Amazon sellers).
- Grey imports or overseas sites without an ABN.
- Out-of-stock or pre-order items.
- Non-identical bundles (different inclusions or package deals).
- Obvious pricing errors or unrealistic prices.
- Services like gas refills (sometimes exempt at store discretion).
BCF requests sent through Ajust
Recent BCF price match experiences
Smooth wins: Shoppers report staff are friendly and quick. From fishing reels to camping fridges, most requests get matched without issue.
Anaconda example: A customer matched Anaconda’s lower price at BCF.
Edge case denial: One shopper got a gas refill matched once, but later was told gas was excluded – showing services may be inconsistent.
Official BCF Price Match Policies & Support Links
BCF Price Match FAQs
What makes a product eligible for a BCF price match?
To qualify for a BCF price match, the product must be identical in brand, model, size, and features, sold by an Australian retailer with an ABN, and available for immediate purchase. The competitor’s total price—including shipping and GST—must be current and verifiable. BCF excludes pre-orders, out-of-stock items, or marketplace listings, ensuring only genuine, comparable offers qualify.
How do I request a BCF price match online or in-store?
You can request a BCF price match by showing valid proof—like a screenshot, ad, or link—of a lower price from an eligible Australian retailer. In-store, staff verify and match it instantly. Online, contact 1300 880 764 or live chat before buying; customer care can confirm and apply the discount, often with a custom code. Always confirm eligibility first to save time and guarantee approval.
Which competitors does BCF accept for price matching?
BCF accepts major Australian competitors like Anaconda, Rebel, Supercheap Auto, Bunnings, and Amazon AU (only when sold by Amazon AU). They also accept identical items from legitimate local tackle, camping, or fishing shops with ABNs. Proof must come from an official website, catalogue, or quote. Marketplace or overseas sellers, including eBay or non-ABN listings, are not eligible.
When will BCF reject a price match request?
BCF won’t match prices from clearance, liquidation, or coupon-only sales, or where items are out of stock, pre-order, or bundles differ. They also exclude grey imports, trade quotes, and obvious pricing errors. Service items like gas refills may be refused at store discretion. If you believe your case should’ve qualified, Ajust can help review the policy and see if you’re owed a refund or store credit.
You paid more than you should have. Don’t let that slide.
Take 2 minutes to check your rights, we’ll help you act if you're eligible.