Think JB Hi-Fi should've price matched? Let's find out.
JB Hi-Fi price match eligibility criteria - what qualifies for a match?
JB Hi-Fi matches the price of identical in-stock items from legitimate Australian retailers, online or in-store. The product must be the same model, in new condition, and currently available at both JB Hi-Fi and the competitor. They’ll even factor in shipping costs for online offers, ensuring a fair comparison.
The competitor must be:
- An authorised Australian retailer (e.g., The Good Guys, Harvey Norman, Bing Lee),
- Selling the identical item (same brand, model, and specs),
- Offering a publicly accessible price (not a member-only or coupon-based discount).
While JB Hi-Fi’s policy is advertised as a “price promise,” final approval may vary by store and is subject to manager discretion.
How to request a price match at JB Hi-Fi
JB Hi-Fi makes it refreshingly easy to ask for a better price:
In-Store: Show proof of a lower price (on your phone, a printout, or flyer) to any JB staff member. If it meets the criteria, they’ll match it on the spot.
Live Chat – "Ask for a JB Deal": Visit JB’s site and use their price match chat feature. Provide a link or screenshot, and if approved, they’ll send you a custom checkout link with the adjusted price - often in just minutes.
By Phone: Call 13 52 44 during business hours and mention the cheaper price you found. They’ll help validate the match or direct you to the best solution.
💡 Pro tip: Always be polite, prepared with proof, and persistent. If one staff member declines, another may approve, especially via chat.
JB Hi-Fi accepted competitors & required proof
JB Hi-Fi accepts price matches from:
- Major Aussie retailers (The Good Guys, Officeworks, Bing Lee),
- Authorised online stores selling Australian-stock items.
They won’t match:
- Overseas retailers or grey imports,
- Third-party marketplace sellers (e.g., on eBay or Amazon),
- Unauthorised resellers.
Accepted proof includes:
- Product pages from the competitor’s site,
- Screenshots of live deals,
- In-store catalogues or price tags.
All competitor prices must be verifiable by JB staff, and must include shipping if applicable.
Exclusions & limitations - when price matches are not allowed at JB Hi-Fi
Not all deals qualify. JB Hi-Fi excludes:
- Grey imports and overseas models,
- Cashback, store credits, or gift card bonuses,
- Coupon/promo-only discounts,
- Member-only pricing (e.g., Costco, Amazon Prime),
- Clearance, limited-quantity, or one-per-customer sales,
- Commercial quotes or bulk orders,
- Marketplace offers from unauthorised third parties,
- Obvious pricing errors.
And most importantly, manager discretion applies. They may decline to match exceptionally large price differences or deals from questionable sellers.
JB Hi-Fi requests sent through Ajust
I bought a Theragun Mini from JB Hi-Fi, only to find the same product listed cheaper with another Aussie retailer days later. I reached out to ask for a refund of the price difference or store credit. It wasn’t about a few dollars-it was about fairness. If others are offering better value, I just wanted JB to match it. - Anonymous
At Brisbane airport’s JB Hi-Fi, I had to buy a more expensive Philips shaver because the cheaper one was out of stock. When I asked for a discount to match the lower price available elsewhere, they refused. I looked it up the next day, other stores were selling it for much less. I felt totally ripped off. - Heather
Recent JB Hi-Fi price match experiences
Quick wins online: One customer scored a $250 fridge discount in minutes using live chat.
Denials explained: Some shoppers were refused when competitors weren’t authorised, prices were too low, or deals involved limited stock.
Official JB Hi-Fi Price Match Policies & Support Links
- 📄 Official Price Match Policy: JB Hi-Fi Price Promise – Help Centre
- 💬 Live Chat: Click the chat icon on JB’s website and choose “Ask for a JB Deal”
- 📞 Customer Support: Call 13 52 44 (Mon–Fri 9am–8pm, Sat–Sun 9am–6pm AEST)
- 🗺 Store Locator: Find a Store Near You
JB Hi-Fi Price Match FAQs
Does JB Hi-Fi price match online retailers like Amazon or eBay?
No, JB Hi-Fi does not price match Amazon, eBay, or other marketplace sellers. They only match prices from authorised Australian retailers. This ensures fair, like-for-like comparisons with legitimate local stock. Always check that the competitor is an authorised seller with publicly available pricing.
What proof do I need to get a price match at JB Hi-Fi?
You need to show clear, verifiable proof like a competitor’s website link, screenshot of the deal, or a catalogue. The price must be current, publicly available, and include any shipping fees. Staff must be able to verify it on the spot for the match to be approved.
Can I still get a price match if the JB Hi-Fi staff says no?
Yes, but it depends. Price matches are subject to manager discretion, so if one staff member declines, trying again-especially via live chat, can work. Being polite, prepared, and persistent often leads to better outcomes.
What exclusions should I watch out for when asking JB Hi-Fi to price match?
JB Hi-Fi won’t match prices on clearance stock, member-only deals (like Costco or Prime), grey imports, third-party sellers, or deals with bonuses like gift cards. If the deal looks too good to be true, it likely won’t be eligible-manager discretion always applies.
You paid more than you should have. Don’t let that slide.
Take 2 minutes to check your rights, we’ll help you act if you're eligible.