Apple

 price match policy – how to get the best deal

Apple Australia offers a quiet but real price match policy at their retail stores and over the phone. If you find an identical product (same model, spec, and colour) being sold cheaper at a major authorised Australian retailer, Apple may match the price - up to 10% off their retail price.

This is not advertised, but Apple Specialists and store managers are often willing to match public deals from stores like JB Hi-Fi, Officeworks, Harvey Norman, and The Good Guys - as long as the price difference is reasonable (under 10%) and the item is in stock at both Apple and the competitor. Price matches only apply before purchase, not after.

Apple won’t match:

• Deals requiring membership access (like Costco)
  
  
• Educational/student discounts from competitors
  
  
• Bundles or plans
  
  
• Or grey-market imports from unauthorised sellers
  
  

Bottom line? If you’ve found a lower sticker price on an identical item, and it’s under 10% off, Apple will likely match it if asked - but you’ve got to ask.

In-store:

1. Bring proof of the lower price to any Apple Store (on your phone, in print, or from the web).
   
   
2. Ask a team member: “Can you match this price from [Retailer]?”
   
   
3. If eligible, the staff will verify it and a manager can approve the match on the spot.
   
   
4. You’ll get the adjusted price immediately before paying.
   
   

By phone (Apple Sales – 133-622):

1. Call Apple Sales and tell them you’ve found a better price.
   
   
2. They’ll verify and, if eligible, process the order with a manual override at the matched price.
   
   
3. The product is then shipped to you, often with free delivery and full Apple support.
   
   

💬 Online chat is also available, but most matches are handled in-store or by phone for smoother approvals.

Make sure you’ve got proof and check availability at the competitor before you contact Apple.

✅ Who Apple matches:

• JB Hi-Fi
  
  
• Officeworks
  
  
• Harvey Norman
  
  
• The Good Guys
  
  
• Myer / David Jones (if they sell the item)
  
  
• Amazon Australia (only when sold/shipped by Amazon AU)
  
  
• Major telco stores (only for outright device sales, not bundled)
  
  

❌ Who Apple doesn’t match:

• Costco or any membership-required retailers
  
• Marketplace sellers (e.g. eBay or Amazon third-party)
  
  
• Flash sales with promo codes
• Grey-market importers or unauthorised resellers
  
  

Proof required:

• A website showing the price (in stock)
  
  
• An email from the retailer
  
  
• A printed ad or screenshot
  

Apple staff will confirm stock, check for accuracy, and apply the price match if all boxes are ticked.

• Max 10% discount: Apple generally won’t go beyond this, even if the competitor is cheaper.
  
  
• No coupons, promo codes, or bundle pricing: Must be a straight discount, not part of a package.
  
  
• In-stock only: If the competitor’s item is backordered, Apple won’t match.
  
  
• One per customer (often): To avoid bulk resellers.
  
  
• No post-purchase adjustments: You must ask before buying. There are no retroactive matches.
  
  
• Manager discretion: Since there’s no formal public policy, managers have final say.
  
  
• No AppleCare or trade-in comparisons: They’ll only match the base product price.
  
  

Stick to straightforward, public discounts on current stock from big retailers, and you’re likely to get the match.