Think Apple should've price matched? Let's find out.
Apple price match eligibility criteria - what qualifies for a match?
Apple Australia offers a quiet but real price match policy at their retail stores and over the phone. If you find an identical product (same model, spec, and colour) being sold cheaper at a major authorised Australian retailer, Apple may match the price - up to 10% off their retail price.
This is not advertised, but Apple Specialists and store managers are often willing to match public deals from stores like JB Hi-Fi, Officeworks, Harvey Norman, and The Good Guys - as long as the price difference is reasonable (under 10%) and the item is in stock at both Apple and the competitor. Price matches only apply before purchase, not after.
Apple won’t match:
- Deals requiring membership access (like Costco)
- Educational/student discounts from competitors
- Bundles or plans
- Or grey-market imports from unauthorised sellers
Bottom line? If you’ve found a lower sticker price on an identical item, and it’s under 10% off, Apple will likely match it if asked - but you’ve got to ask.
How to request a price match at Apple
In-store:
- Bring proof of the lower price to any Apple Store (on your phone, in print, or from the web).
- Ask a team member: “Can you match this price from [Retailer]?”
- If eligible, the staff will verify it and a manager can approve the match on the spot.
- You’ll get the adjusted price immediately before paying.
By phone (Apple Sales – 133-622):
- Call Apple Sales and tell them you’ve found a better price.
- They’ll verify and, if eligible, process the order with a manual override at the matched price.
- The product is then shipped to you, often with free delivery and full Apple support.
💬 Online chat is also available, but most matches are handled in-store or by phone for smoother approvals.
Make sure you’ve got proof and check availability at the competitor before you contact Apple.
Apple accepted competitors & required proof
✅ Who Apple matches:
- JB Hi-Fi
- Officeworks
- Harvey Norman
- The Good Guys
- Myer / David Jones (if they sell the item)
- Amazon Australia (only when sold/shipped by Amazon AU)
- Major telco stores (only for outright device sales, not bundled)
❌ Who Apple doesn’t match:
- Costco or any membership-required retailers
- Marketplace sellers (e.g. eBay or Amazon third-party)
- Flash sales with promo codes
- Grey-market importers or unauthorised resellers
Proof required:
- A website showing the price (in stock)
- An email from the retailer
- A printed ad or screenshot
Apple staff will confirm stock, check for accuracy, and apply the price match if all boxes are ticked.
Exclusions & limitations - when price matches are not allowed at Apple
- Max 10% discount: Apple generally won’t go beyond this, even if the competitor is cheaper.
- No coupons, promo codes, or bundle pricing: Must be a straight discount, not part of a package.
- In-stock only: If the competitor’s item is backordered, Apple won’t match.
- One per customer (often): To avoid bulk resellers.
- No post-purchase adjustments: You must ask before buying. There are no retroactive matches.
- Manager discretion: Since there’s no formal public policy, managers have final say.
- No AppleCare or trade-in comparisons: They’ll only match the base product price.
Stick to straightforward, public discounts on current stock from big retailers, and you’re likely to get the match.
Apple requests sent through Ajust
Recent Apple price match experiences
A Reddit user scored 10% off a MacBook Pro in-store by showing a JB Hi-Fi price.
Apple refused a match from Costco, citing the membership rule.
Apple declined a full match on a clearance MacBook but still offered close to 10% off, which the customer accepted.
Official Apple Price Match Policies & Support Links
- 🔍 Find Your Nearest Apple Store
- 📞 Call Apple Sales (Australia) – 133-622
- 💬 Apple Shopping Help
- 🗂 Apple Authorised Resellers List
- 💬 Apple Community on Price Matching
Note: There’s no public “price match policy” page. This process is handled by staff at their discretion, so bring your info and ask politely.
Apple Price Match FAQs
What makes an Apple Australia purchase eligible for a price match?
Apple Australia will often match a lower price from major authorised retailers if the product is identical in model, colour, and specifications, is in stock, and the price difference is under 10%. The competitor must be an authorised Australian retailer such as JB Hi-Fi or Officeworks, and the discount must be a straightforward public offer. Price matches only apply before purchase and are approved at staff or manager discretion.
Which retailers does Apple Australia accept for price matching?
Apple Australia recognises authorised retailers like JB Hi-Fi, Officeworks, Harvey Norman, The Good Guys, Myer, David Jones, and Amazon Australia (sold and shipped by Amazon AU). They will not match membership-only stores, marketplace sellers, or grey-market imports. The competitor’s product must be in stock and publicly advertised to qualify for matching.
How do I request a price match at Apple Australia?
You can request a price match in-store or by calling Apple Sales on 133-622. Show proof of the lower price from an accepted retailer, such as a website link, printed ad, or screenshot. Staff will verify the details and, if eligible, a manager can approve the adjusted price before purchase. Phone orders are processed with the matched price and often include free delivery.
What are the common exclusions in Apple Australia’s price match policy?
Apple won’t match prices that involve coupons, promo codes, bundle deals, post-purchase requests, or discounts exceeding 10%. Membership-required deals like Costco, clearance stock with deep discounts, or out-of-stock competitor items are also excluded. Since there’s no public formal policy, the decision rests with store or phone sales managers.
You paid more than you should have. Don’t let that slide.
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