Contact
Apple

How to contact
Apple
 customer support fast

Edited by:
Ajust Content Team
Last updated
June 10, 2025
Our AI curates essential insights from across the web, while expert human writers craft content that's clear and easy to understand.

Apple
customer support overview

Apple is known globally for premium customer service, and Apple Australia lives up to that standard. Whether you’re dealing with a technical issue, a billing question, or a product return, Apple offers a wide array of support channels: 24/7 phone and online chat, the Apple Support app, and in-person service at Apple Stores via the Genius Bar. The main number for technical support is 1300‑321‑456, while general sales and order support is available at 133‑622. Apple also provides a world-class online support hub and user forums.

Most customers walk away from Apple support interactions feeling confident and well-looked-after, though occasional issues with delays or store-level inconsistencies can arise.

Common
Apple
 customer issues and complaints

While Apple’s service is widely praised, customers occasionally encounter:

  • 🛠 Warranty and repair disputes – e.g., disagreements over whether damage is covered or qualifies under Australian Consumer Law.

  • 🤝 Inconsistent support experiences – Service quality can vary depending on the store or advisor.

  • ⏳ Repair or appointment delays – Especially during product launches or busy periods, customers report slow turnarounds.

  • 🔐 Apple ID or billing frustrations – Issues with subscriptions, account lockouts, or accidental charges can be hard to navigate.

  • 📞 Missed follow-ups – A few customers note they didn’t receive promised callbacks or status updates.

That said, Apple’s support ecosystem is robust and these issues are typically resolved with polite persistence and knowledge of your rights.

How to contact
Apple
customer support

Need help with your Apple device? Here are the best ways to reach out:

  • 📞 Call 1300‑321‑456 for tech support (24/7) or 133‑622 for sales & billing.

  • 💬 Chat online or schedule a call via support.apple.com – quick, flexible, and ideal for common issues.

  • 📱 Use the Apple Support App – Instantly connect to help from your iPhone or iPad.

  • 🏬 Visit an Apple Store Genius Bar – Book ahead online for hands-on diagnostics, repairs, or service questions.

  • 🧠 Ask the Community – Non-urgent how-to questions? Visit discussions.apple.com.

  • 🐦 DM @AppleSupport on Twitter – Great for fast, global guidance.

Have your Apple ID or device serial number handy when contacting support. Always ask for a case number so you can follow up or escalate easily.

Apple
key customer policies: refunds, returns, cancellations and more

Apple’s policies aim to be clear and customer-friendly:

  • 🔄 14-Day Return Window – You can return most items bought from Apple (even opened) within 14 days for a refund or exchange.

  • 🛡 Standard Warranty + ACL – All products come with a 1-year limited warranty, plus protections under Australian Consumer Law.

  • 🧰 Repairs – Many iPhone repairs are same-day; Macs and complex issues may require shipment (typically 3–7 days). AppleCare+ includes Express Replacement.

  • 📞 Support Entitlements – All devices get 90 days of free phone support. AppleCare+ extends this to 2–3 years.

  • 💵 Refund Policy for App Store – Use reportaproblem.apple.com to request refunds for accidental or faulty digital purchases.

  • 📉 Price Drop Refunds – If your product’s price drops within 14 days of purchase, Apple will refund the difference (just ask).

  • 🔒 Data Privacy – Apple won’t access your device data without permission. Back up before a repair, and expect secure service protocols.

Familiarising yourself with Apple’s Australia-specific consumer rights page can help if you ever need to raise an issue confidently.

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Recent customer experiences with
Apple
customer service

“Above & Beyond” – A customer received a free out-of-warranty iPhone replacement after calmly citing consumer law rights.

“First Time in the Apple Store” – Shoppers rave about the Genius Bar and product walk-throughs that made them feel like VIPs.

“Service Missed the Mark” – One customer reported poor treatment at a Perth store, but was later helped via corporate phone support.

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