

Think The Iconic should've price matched? Let's find out.
The Iconic price match eligibility criteria - what qualifies for a match?
✅ Eligible Criteria
- Identical Items: Same brand, model, size, colour, and features.
- In-Stock & Available Locally: Must be in-stock on both THE ICONIC and competitor’s website, available for delivery to your location (Australia/NZ).
- Approved Retailers Only: Competitor must be a legitimate Australian or New Zealand business with an ABN/ACN or NZBN.
- Same Currency: Both prices must be listed in the same currency (AUD or NZD).
❌ What's Not Eligible
- Member-only deals, loyalty programs, or one-time-use codes.
- Clearance sales, flash sales, stacked discounts, group buying deals.
- Marketplace listings (eBay, Amazon), obvious pricing errors.
- Items from THE ICONIC’s Pre-Loved category.
- Specific excluded brands (Dyson, GHD, Cloud Nine).
- Overseas websites not targeted at AU/NZ.
📌 THE ICONIC's Final Say
They reserve the right to reject price match requests at their discretion, even if all criteria seem met.
How to request a price match at The Iconic
Step-by-Step Process:
- Gather Your Evidence
- Competitor's URL link with lower price.
- Screenshot clearly showing the competitor’s price.
- Competitor's URL link with lower price.
- Contact THE ICONIC Customer Service
- Live Chat: Quickest method (Mon–Fri 9am–9pm AEDT, Sat 9am–5pm AEDT).
- Email: Via the Help Centre form.
- Phone: Call +61 2 8294 8828 (AU) or +64 800 461 244 (NZ).
- Live Chat: Quickest method (Mon–Fri 9am–9pm AEDT, Sat 9am–5pm AEDT).
- Provide Details Clearly
- State clearly: “I found [Product Name] at [Competitor] for $XX. Your price is $YY. Here is the link and screenshot. Could you please assist with a price match?”
- Approval & Voucher
- If approved, you’ll receive a voucher code for the price difference.
- Voucher valid for 7 days from issue date.
- If approved, you’ll receive a voucher code for the price difference.
- Complete Your Purchase
- Add the exact item to cart, apply voucher at checkout.
- Add the exact item to cart, apply voucher at checkout.
Limits: One price match voucher per customer, per item, per competitor, per day.
The Iconic accepted competitors & required proof
✅ Accepted Competitors
- Legitimate AU/NZ online retailers (e.g., Myer, David Jones, Adidas AU, Rebel Sport).
❌ Excluded Competitors
- Marketplaces: eBay, Amazon, Gumtree, Craigslist.
- Flash Sale/Deal Sites: OZSALE, Catch.com.au, Kogan.
- Discount Beauty Sites: Chemist Warehouse, StrawberryNet.
- Luxury Discount Sites: Cettire, SSENSE, Farfetch.
- Others: Dick Smith, MyDeal, overseas retailers.
📄 Required Documentation
- URL link of competitor’s product page.
- Current screenshot of competitor’s page (clearly showing product, price, and stock status).
Important: Competitor’s final public price (including GST & shipping) must be lower than THE ICONIC’s total price.
Exclusions & limitations - when price matches are not allowed at The Iconic
Not eligible for price match:
- Member-exclusive or coupon-based offers.
- Clearance, flash sales, marketplace pricing.
- Pricing errors on competitor sites.
- Pre-loved/second-hand items.
- Overseas retailers or sites not geared to AU/NZ.
- No post-purchase price protection on THE ICONIC’s own price drops.
Additional Limits:
- Voucher Restrictions: Cannot combine with other promo codes, single use, specific to item, expires in 7 days.
- One Match per Day: Limited to one price match voucher per customer per day.
- Quantity Limits: Typically applies to one unit of product.
The Iconic requests sent through Ajust
Recent The Iconic price match experiences
Successful Matches: “I used THE ICONIC chatbot to request a price match. Uploaded a screenshot, and they quickly gave me a discount code.”
Denied Request Reasons: Excluded competitors like Amazon or eBay being mistakenly requested. Slightly different product codes causing denials. Misunderstanding sale exclusions on competitor sites.
Success Story: A customer found shoes on THE ICONIC at $130, competitor had them for $110. They submitted a request via chat, received a $20 voucher within 15 minutes, enjoyed quick shipping at matched price: “fantastic outcome.”

Official The Iconic Price Match Policies & Support Links
- THE ICONIC Price Match Policy (Help Centre): Official policy details.
- THE ICONIC Terms & Conditions (Section 11: Price Matching): Full legal details and exclusions.
- Submit a Request Form: Official method to initiate price match via email/form.
- Customer Service Live Chat: Available on THE ICONIC Help page during business hours.
- Phone Contact: +61 2 8294 8828 (AU), +64 800 461 244 (NZ).
The Iconic Price Match FAQs
What qualifies for a price match at THE ICONIC?
To qualify, the product must be identical, in-stock, and sold by a legitimate AU/NZ retailer. Prices must match in AUD or NZD. THE ICONIC only honors matches from approved competitors (e.g., Myer, Adidas AU) and excludes sites like Amazon or eBay. Ensure the competitor's price includes GST and shipping. Even if you meet the criteria, THE ICONIC reserves final discretion to approve or reject any request.
What does THE ICONIC exclude from their price match policy?
THE ICONIC excludes member-only deals, coupon codes, flash or clearance sales, marketplace listings (like eBay or Amazon), and items from their Pre-Loved category. Certain brands, including Dyson and GHD, are also ineligible. Matches are not allowed on pricing errors, overseas sites, or after purchase if THE ICONIC’s own price drops.
How do I successfully request a price match at THE ICONIC?
Provide a URL and screenshot showing the identical product at a lower price from an approved AU/NZ retailer. Use live chat for the fastest response. Clearly state the product name, competitor, lower price, and your evidence. If approved, you’ll receive a one-time voucher valid for 7 days. Only one voucher is allowed per customer per item per day.
What are common reasons a price match request is denied?
Common denial reasons include using an unapproved competitor (like Catch.com.au or Amazon), mismatched product details (size or model), or using member-only discounts. Many denials stem from misunderstanding THE ICONIC’s clear exclusions-so double-check all criteria before submitting your request.
You paid more than you should have. Don’t let that slide.
Take 2 minutes to check your rights, we’ll help you act if you're eligible.