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ASOS customer support overview
ASOS is a global online retailer, providing comprehensive support tailored for Australian customers primarily through convenient online channels, including live chat, virtual assistance, email via a contact form, and social media (Facebook and Twitter). Known for its casual, fast-paced approach, ASOS’s customer service operates nearly 24/7, emphasising quick resolutions and convenience.
While ASOS doesn't offer phone support in Australia, their online-first strategy typically resolves most issues efficiently through chat or social media interactions. However, customers should expect to advocate persistently for complex issues, especially during busy periods.
Common ASOS customer issues and complaints
While many Australians enjoy seamless experiences with ASOS, some recurring issues include:
- Delivery Delays & Lost Packages: Orders shipped internationally can encounter delays. Customers occasionally report missing parcels despite being marked as delivered, with resolutions usually involving refunds or replacements after an investigation.
- Returns & Refund Issues: ASOS offers a straightforward returns policy, but customers sometimes experience delayed refunds or disputes over returned items not being properly logged, requiring proof of postage.
- Sizing & Product Quality Issues: Many complaints stem from inconsistent sizing or product discrepancies, necessitating returns that, although free, can be inconvenient and frustrating.
- Account Problems: Customers have reported occasional account suspensions or closures due to perceived excessive returns or suspected misuse, leading to complications accessing support.
- Customer Service Frustrations: Some users express dissatisfaction with scripted chat responses, difficulties in resolving complicated issues promptly, and inconsistent service quality depending on the support agent handling the request.
Despite these issues, ASOS generally resolves most problems effectively, particularly for straightforward cases.
How to contact ASOS customer support
ASOS offers multiple convenient ways for Australian customers to contact support:
Live Chat:
- Available nearly 24/7 (approximately 5am–midnight Sydney time).
- Access via the "Contact us now" option on the ASOS Customer Care page.
- Ideal for urgent inquiries, order tracking, and return status.
Virtual Assistant & Help Centre:
- 24/7 self-service FAQ portal answering common queries (order status, returns, payments, etc.).
Email (Contact Form):
- Use the contact form via ASOS's Help section for detailed inquiries or complaints requiring documentation (expect responses within 1-2 business days).
Social Media Support:
- Responsive assistance via Twitter (@ASOS_HeretoHelp) and Facebook Messenger.
- Typically quick replies during UK business hours; ideal for escalating unresolved issues.
Mobile App Support:
- Quick access to live chat and FAQs directly from the ASOS app.
Complaints & Escalation:
- For unresolved issues, clearly label your inquiry as a complaint via the chat or email form to trigger an escalation.
Self-Serve Tools:
- Easily track orders or initiate returns directly through your ASOS account, reducing the need for direct customer support interactions.
ASOS key customer policies: refunds, returns, cancellations and more
Returns Policy (Change of Mind):
- 28-day return window from receipt for full refund (unworn items with original tags).
- Free return shipping from Australia using ASOS's prepaid Australia Post labels.
- 29–45 days returns eligible for store credit; beyond 45 days, returns are rejected.
Refund Processing:
- Refunds processed within 14 calendar days upon receiving returns, often faster.
- Refunds credited to the original payment method or as gift credit depending on return timing.
Fair Use Returns Policy:
- Customers with excessively high return rates might incur a $4.99 fee unless retaining at least $50 worth of items per order.
Shipping & Delivery:
- Free standard shipping to Australia for orders above a threshold (typically around AUD $120), with delivery typically 6–8 working days.
- Express shipping (2–4 days) available, typically around AUD $20 or free for ASOS Premier subscribers.
- All duties and taxes (GST) included, with no additional fees expected upon delivery.
Cancellation Policy:
- Short 15-minute cancellation/editing window post-order. After that, orders cannot be modified and must be returned upon receipt if unwanted.
Price Adjustments:
- ASOS does not offer retrospective price matching or adjustments. Customers must reorder at new prices to take advantage of any subsequent reductions.
Payment & Security:
- Various payment methods accepted (Credit/Debit Cards, PayPal, Afterpay).
- Support provided for billing discrepancies or authorisation issues.
Complaints Handling:
- Escalations are handled via the standard support channels with explicit identification of complaints, ensuring internal escalation to appropriate teams.
ASOS complaints submitted through Ajust
Recent experiences with ASOS customer service
Positive Experiences: Customers praise quick resolutions for lost parcels, swift refund processing, and hassle-free return processes. Agents often exercise flexibility, offering one-time courtesies for genuine grievances.
Negative Experiences: Persistent errors in order fulfillment and repetitive mistakes have led to customer frustrations, highlighting occasional challenges with scripted responses or slow escalations to senior support personnel.

Official ASOS Customer Service Links & Contact Information
Quick access to official ASOS support resources:
- Customer Care & FAQs: ASOS Customer Care
- Live Chat: Contact ASOS Chat
- Returns Portal: ASOS Returns (AU)
- Returns & Refunds Policy: ASOS Returns & Refunds
- Complaints Procedure: ASOS Complaints
- Fair Use Returns Policy: Fair Use Policy
- Delivery Information: ASOS Delivery Info (AU)
- Terms & Conditions: ASOS Terms & Conditions
- Social Media Support: Twitter @ASOS_HeretoHelp, Facebook Messenger
- Mobile App: Available on iOS and Google Play
ASOS Contact FAQs
What’s the fastest way to reach ASOS customer support from Australia?
Live chat is the fastest way for Australians to contact ASOS support, typically available from 5am to midnight Sydney time. It’s ideal for tracking orders, refunds, and urgent issues. For more complex concerns, submitting the contact form or messaging via Twitter or Facebook often leads to quicker resolutions than waiting for email responses.
Why was my ASOS return rejected or my refund delayed?
Returns sent after 45 days are rejected, and delays often occur if proof of return isn't provided. To avoid issues, always return items within 28 days and keep your Australia Post receipt. For disputes, clearly label your message as a complaint when contacting ASOS to trigger escalation and a faster outcome.
What can I do if my ASOS parcel is marked as delivered but hasn’t arrived?
If your ASOS order shows as delivered but is missing, report it immediately via live chat or social media. ASOS usually investigates and offers a refund or replacement, but it helps to act quickly and document everything-especially during peak periods when delays are more common.
Can ASOS deactivate my account for too many returns?
Yes, ASOS may flag or suspend accounts with high return rates under its Fair Use policy. To avoid this, try to keep items worth over $50 per order or reach out for clarification before returning frequently. If your account is closed unfairly, request a formal review through ASOS's contact form or escalate via social channels.
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