

Think The Good Guys should've price matched? Let's find out.
The Good Guys price match eligibility criteria - what qualifies for a match?
The Good Guys Australia’s “Pay Less, Every Day” price match policy ensures you never pay more than necessary. If you find the same product cheaper at another Australian retailer, The Good Guys will typically match that lower price right away.
✅ Eligibility Criteria:
- Identical Product: Same brand, model, features, colour, and Australian warranty.
- Australian Retailers: Competitor must have a physical or established online presence in Australia.
- Current & Verifiable Price: Competitor's advertised price must be active, publicly available, and verifiable by staff.
- Same Terms of Sale: Prices must reflect comparable conditions, such as GST-inclusive and comparable delivery costs.
- Pre-Purchase Match: Price matches must be requested before your purchase. (For post-purchase adjustments, see Gold Service Extras.)
❌ Not Eligible:
- International sellers or online-only stores without a physical presence in Australia.
- Marketplaces (eBay, Amazon third-party sellers, Catch), auction sites, and grey import sellers.
- Clearance sales, liquidation events, floor stock sales, or limited-time promo codes.
- Pricing errors, expired deals, or future promotions.
- Competitor out-of-stock or unavailable items.
How to request a price match at The Good Guys
Requesting a price match from The Good Guys is easy and straightforward:
- Find the Lower Price:
- Identify an identical item cheaper at an eligible Australian retailer.
- Identify an identical item cheaper at an eligible Australian retailer.
- Prepare Proof:
- Screenshot or photograph of the competitor’s advertised price.
- URL or physical catalogue clearly showing product details, price, and availability.
- Screenshot or photograph of the competitor’s advertised price.
- Contact The Good Guys:
- In-Store: Present proof to a staff member in-store.
- Phone/Online: Call 1300 942 765 or use the online chat to verify and arrange your price match before completing your purchase.
- In-Store: Present proof to a staff member in-store.
- Verification:
- Staff will confirm the product model, availability, and current competitor price. Verification is usually quick.
- Staff will confirm the product model, availability, and current competitor price. Verification is usually quick.
- Complete Your Purchase:
- Once approved, The Good Guys will adjust your price instantly, allowing you to purchase at the lower matched price.
- Once approved, The Good Guys will adjust your price instantly, allowing you to purchase at the lower matched price.
Tip: Clearly ask, “Can you match this competitor’s price for me?” - staff are accustomed to these requests and generally respond positively.
The Good Guys accepted competitors & required proof
The Good Guys generally accept price matches against well-known Australian retailers such as:
✅ Accepted Competitors:
- JB Hi-Fi
- Harvey Norman
- Bing Lee
- Appliances Online
- Officeworks
- Big W, Target, Kmart
- Myer, David Jones
- Retravision, Joyce Mayne
- Other legitimate Australian appliance and electronics stores
📄 Required Proof:
- Printed or Digital Ads: Competitor catalogues, flyers, or advertisements clearly showing the current lower price.
- Website Screenshots or Live URLs: Direct competitor website links or screenshots clearly showing product availability, price, and retailer details.
- Official Quotes: Official quotes or emails on competitor letterhead (if applicable).
Proof must clearly demonstrate the competitor’s advertised price and product availability.
Exclusions & limitations - when price matches are not allowed at The Good Guys
While generous, The Good Guys' policy includes these exclusions and limitations:
- Online-Only or Overseas Retailers: No matches from international websites or Australian marketplace sellers like Kogan, eBay sellers, Amazon Marketplace.
- Clearance or Liquidation: Excludes clearance, liquidation sales, or display/floor stock deals.
- Promotional Prices & Coupon Codes: Promo codes, cashback offers, bundle deals, or special financing arrangements aren’t matched.
- Pricing Errors: Obvious pricing mistakes or misprints from competitors are not eligible.
- Expired/Future Prices: Prices must be currently active - expired or upcoming promotions are not valid.
- Stock Availability: Competitor product must be readily available and in stock.
- No Double Dipping: Cannot combine price matches with other exclusive store offers.
Gold Service Extras: A separate 30-Day Price Guarantee is available if you purchase The Good Guys’ Gold Service Extras, covering post-purchase price drops with certain restrictions.
The Good Guys requests sent through Ajust
Recent The Good Guys price match experiences
In-Store Savings: Customers regularly save significant amounts by requesting price matches in-store. “Saved myself 30% just by asking. The Good Guys matched a lower competitor price instantly.”
Online and Phone Ease: Smooth phone-based matching processes reported with rapid verification and price adjustments. “Matched Appliances Online’s price via a phone call. It was a quick and easy transaction.”
30-Day Guarantee Wins: Customers with Gold Service Extras successfully claiming price differences post-purchase. “Got a $120 store credit on a $100 price drop thanks to Gold Service Extras. Amazing value.”

Official The Good Guys Price Match Policies & Support Links
- The Good Guys Official Price Match FAQ: Direct FAQ outlining price match policies clearly.
- The Good Guys Contact & Store Locator: Find your local store details and phone number for price match requests.
- Gold Service Extras 30-Day Price Guarantee: Detailed terms for post-purchase price guarantee via Gold Service Extras.
- The Good Guys Terms & Conditions: Comprehensive purchase terms for additional clarity.
The Good Guys Price Match FAQs
What qualifies for a price match at The Good Guys in Australia?
A price match is valid when the competitor offers an identical product with the same brand, model, features, colour, and Australian warranty. The retailer must have a physical or established online presence in Australia, and the price must be current, verifiable, and GST-inclusive with comparable delivery terms. Price matches must be requested before purchase. This ensures shoppers get the best deal without compromising on product quality, seller legitimacy, or warranty protection.
Which competitors does The Good Guys accept for price matching?
The Good Guys typically accept price matches from reputable Australian retailers like JB Hi-Fi, Harvey Norman, Bing Lee, Appliances Online, Officeworks, Myer, David Jones, Target, Big W, and Retravision. Competitors must be established with an Australian presence, not just marketplace sellers. Proof must be clear and current, such as catalogues, official quotes, or website screenshots. This protects consumers from misleading offers and ensures fair, consistent application of the policy.
What proof do I need for a price match at The Good Guys?
Acceptable proof includes printed or digital ads, competitor catalogues, flyers, website screenshots, live URLs, or official quotes that clearly show the product, price, and availability. Staff use this to confirm the match before approving your purchase at the lower price. Providing clear, verifiable evidence speeds up the process and increases your chances of success when securing the discount.
When will The Good Guys not approve a price match?
The Good Guys exclude price matches for overseas or online-only retailers, clearance or liquidation sales, promo codes, cashback offers, bundle deals, and pricing errors. They also reject matches on out-of-stock items, expired or future deals, and situations that double-dip on other offers. These rules keep the policy fair, prevent abuse, and ensure matches apply only to genuine, comparable offers.
You paid more than you should have. Don’t let that slide.
Take 2 minutes to check your rights, we’ll help you act if you're eligible.