Think you’re owed a

Target

price match?

Target Australia does not have an official nationwide price match guarantee. Instead, price matching is handled on a discretionary, store-by-store basis. Generally, eligibility criteria for a price match at Target include:

• Identical Product: The competitor’s item must be exactly the same (brand, model, size, colour, and specifications).
  
  
• Credible Competitor: Usually, major Australian retailers such as Kmart, Big W, JB Hi-Fi, Harvey Norman, or Officeworks.
  
  
• Current and Verifiable Price: Competitor’s price must be current and clearly advertised, not a past or expired promotion.
  
  
• Competitor Availability: Sometimes, Target is more likely to match if the competitor is out of stock, though this is not a formal rule.
  

Important Note: There is no guarantee or corporate policy to ensure a price match. Approval ultimately depends on individual store management decisions.

Since Target Australia does not have a formal policy, follow these steps to request a price match in a friendly, cooperative manner:

1. Do Your Research:
   
   
   • Find a lower advertised price from a credible Australian retailer.
     
     
   • Ensure the competitor’s product is identical and currently available.
     
     
2. Gather Proof of Competitor Price:
   
   
   • Have ready a catalogue, printed advertisement, or a webpage clearly showing the competitor’s lower price.
     
     
3. Make an In-Store Request:
   
   
   • Approach the checkout or customer service desk at your local Target store.
     
     
   • Politely inquire: “I noticed this item is cheaper at [competitor]. Could Target match that price?”
     
     
4. Present Your Evidence:
   
   
   • Show clear, current proof of the competitor’s price to the Target team member.
     
     
   • Be ready for the staff to verify details, potentially involving a supervisor or manager.
     
     
5. Await Manager Approval:
   
   
   • Store managers have the final say. Be patient, courteous, and understanding if approval takes some time.
     
     
6. Receive the Matched Price:
   
   
   • If approved, the cashier will manually adjust the price at checkout to match the competitor’s price.
     
     

Tips for Success:

• Be polite and flexible. Price matching at Target is discretionary, not a guaranteed policy.
  
  
• Pick less busy times for your request to increase your chances of receiving a favourable decision.
  

Target Australia considers price matches primarily against major Australian retailers selling identical items, including:

• Department/Variety Stores: Kmart, Big W, Myer, David Jones
  
  
• Consumer Electronics Retailers: JB Hi-Fi, Harvey Norman, The Good Guys (limited to identical electronics models)
  
  
• Toy and Baby Stores: Baby Bunting, major toy sales at Big W or Kmart (select cases only)
  
  

Competitors Usually Not Accepted:

• Online-only retailers (e.g., Amazon Australia, Catch.com.au, eBay)
  
  
• Clearance, liquidation, or limited-time special sales
  
  
• Non-Australian retailers or marketplace sellers
  
  

Proof Required for Price Match:

• Printed Catalogues or Flyers clearly showing the current price and item details.
  
  
• Live Website Page or Screenshot from the competitor’s official site clearly displaying price, availability, and date validity.
  
  
• Product identifiers (brand, model number, SKU) must match exactly.
  
  

The clearer your proof, the better your chance of a successful price match request.

Due to Target’s lack of an official price match policy, several exclusions apply consistently:

• No Online-Only Sellers: Prices from Amazon, Catch, eBay sellers, and other purely online marketplaces are generally not matched.
  
  
• Special Offers & Clearance: Competitor clearance, bundle deals, or limited-time doorbuster sales usually excluded.
  
  
• Membership & Coupon Pricing: Prices requiring loyalty memberships or special promo codes are typically not matched.
  
  
• Video Games & Electronics: Regularly excluded due to rapid market fluctuations and low profit margins.
  
  
• Post-Purchase Adjustments: Target does not offer price matching after the purchase is completed.
  
  
• Manager’s Discretion: Store managers reserve the right to refuse a price match for any reason, such as pricing errors, questionable pricing scenarios, or selling below cost.
  
  

Ultimately, the biggest limitation is inconsistency. Each Target store may decide differently about price matches.