

Think you’re owed a Cotton On price match?
Let’s check Cotton On store policy and help you get what you’re entitled to if you've overpaid.
Cotton On price match eligibility criteria - what qualifies for a match?
Cotton On Australia doesn’t officially price match competitor stores, but they will match their own online prices in-store. This unofficial yet widely recognised perk means that if you find an item cheaper on CottonOn.com.au compared to the in-store price, you can request to pay the online price at checkout.
✅ Eligibility Criteria:
- Same Item: Identical product (style, colour, size).
- Active Online Price: Current, live price from Cotton On’s website.
- Proof Required: Must show the live Cotton On website or app price on your phone.
- All Cotton On Products: Applies to clothing, accessories, and more, as long as the identical product is marked down online.
❌ Not Eligible:
- Competitor store prices (e.g., H&M, Supre).
- Prices from international Cotton On websites (e.g., USA or NZ sites).
- Past prices or expired online promotions.
- Bundle or multi-buy offers not replicable in-store systems.
- Conditional discounts requiring promo codes at checkout online.
How to request a price match at Cotton On
Getting a price match at Cotton On is straightforward, just follow these steps:
- Check Cotton On’s Website First
- Before shopping in-store, verify current online prices at CottonOn.com.au or on the Cotton On app.
- Before shopping in-store, verify current online prices at CottonOn.com.au or on the Cotton On app.
- Show the Online Price at Checkout
- When paying in-store, display the product page clearly showing the lower online price on your mobile device.
- When paying in-store, display the product page clearly showing the lower online price on your mobile device.
- Ask Politely
- Simply say something like, “I noticed this is cheaper on your website right now; can we match that price here?”
- Simply say something like, “I noticed this is cheaper on your website right now; can we match that price here?”
- Complete Your Purchase
- Staff will typically override the store price, allowing you to pay the lower online price instantly.
- Staff will typically override the store price, allowing you to pay the lower online price instantly.
Tip: Staff are generally familiar with this practice, but if you encounter uncertainty, kindly ask for assistance from a manager.
Cotton On accepted competitors & required proof
Cotton On does not price-match external competitors like other fashion retailers. The only accepted "competitor" is their own website.
📄 Required Proof:
- Live, current Cotton On website or app product page displayed on your phone.
- Screenshots might not be sufficient; always refresh the page to show it’s current.
- No printouts or emails required; digital proof on your device is best.
Note: This policy isn’t tied to the Cotton On Perks loyalty program; no membership card or additional ID is necessary.
Exclusions & limitations - when price matches are not allowed at Cotton On
This informal price match policy has several important considerations:
- No Competitor Matching: Will not match prices from external retailers or international Cotton On sites.
- In-store Only: Applies only for in-store purchases matching online prices. Online store won't match physical store prices.
- Active Promotions Only: Match must be requested while the online discount is active - no retroactive adjustments.
- Promo Codes & Conditional Offers: Prices requiring promo codes online typically aren’t matched.
- Perks Vouchers: Cannot combine Cotton On Perks rewards or vouchers with an online price match discount.
- No Post-Purchase Adjustments: Cotton On officially doesn’t refund price differences if online prices drop after purchase, though a return-and-rebuy is sometimes possible.
Real Cotton On Complaints Submitted Through Ajust
Recent Cotton On customer price match experiences
Queensland Mom Goes Viral: Tenielle from Brisbane highlighted Cotton On’s unofficial price-match policy on TikTok, saving 30% by matching online prices in-store. “I got the items at the price listed online - it’s great!”
Significant Savings: Other customers reported accidental discoveries of online discounts, saving amounts like $35 simply by mentioning online sales at checkout.

Official Cotton On Price Match Policies & Support Links
- Cotton On Pricing Policy Notice: Official notice that online and store prices may differ.
- Cotton On Help Centre – Product & Pricing FAQ: Explains possible discrepancies between online and in-store products/prices.
- News Article – Yahoo News via TikTok: Customer story highlighting Cotton On’s unofficial price-match practice.
Cotton On Price Match FAQs
Does Cotton On Australia offer price matching with other stores?
No, Cotton On Australia does not match prices from other retailers. Their unofficial policy only applies to matching their own online prices in-store. If you find the exact same item (style, size, colour) cheaper on CottonOn.com.au, you can show it at checkout and request the lower price. This policy doesn’t apply to international Cotton On sites or expired promotions.
What qualifies for a Cotton On in-store price match?
To qualify, the product must be identical and currently cheaper on CottonOn.com.au. Show the live online price on your phone when checking out in-store. The price match only applies to current, active online prices-screenshots, past discounts, and promo code offers are excluded. It’s a helpful way to save without needing a loyalty card or prior signup.
Can I use Cotton On Perks vouchers with a price match?
No, you can’t combine Cotton On Perks vouchers with an online price match. Cotton On treats these separately-either use a voucher or request the online price match, not both. If saving the most matters, compare which option gives you the bigger discount before checkout.
What if the online price drops after I’ve made a purchase in-store?
Cotton On does not offer post-purchase price adjustments. If the online price drops after your in-store buy, your best option is to return and repurchase. While not officially promoted, some shoppers report success with this approach when handled politely and promptly.
You paid more than you should have. Don’t let that slide.
Take 2 minutes to check your rights, we’ll help you act if you're eligible.