

Tried to complain to Cotton On but got ignored? We’ll help you escalate it.
Submit a Cotton On complaint that gets taken seriously. Ajust helps you lodge a formal complaint that bypasses bots, delays, and dead ends.
How to submit a complaint with Cotton On
Follow these steps to swiftly submit your Cotton On complaint:
1. In-Store Complaint
- Visit the Cotton On store where you purchased the item and speak to a store manager.
- Bring your receipt and the faulty or incorrect product for immediate resolution, exchange, or refund.
2. Online Customer Service – Chat & Phone
- Live Chat: Visit Cotton On’s Help Centre and click the red "Help" chat icon (available 9am–6pm AEST daily).
- Phone: Call Cotton On customer support at (03) 8737 9388 (within Australia, 9am–6pm AEST). Have your order details ready.
3. Email
- Send an email with complete details to customerenquiries@cottonon.zendesk.com.
- Include order number, product info, photos, and clear issue descriptions for best results. Responses typically occur within 12 hours.
4. Social Media
- Send a direct message through Cotton On’s official Facebook, Twitter, or Instagram pages. Clearly outline your complaint for quick response and action.
5. Cotton On App
- Access the support section within the Cotton On app. It provides chat and email support options directly.
Cotton On emphasises customer satisfaction and employs a straightforward resolution process:
- Immediate Logging & Ticketing:
Upon contact, you’ll receive a reference ticket number for easy follow-up. - Quick Initial Resolution:
Support representatives immediately attempt resolutions such as replacements, refunds, or exchanges, particularly for faulty products. - Clear Communication:
Expect regular updates via your chosen contact method, including return instructions or processing timelines (refunds typically take 1–5 business days after returned items reach Cotton On). - Store Complaints:
Issues about in-store service quality are forwarded to store managers or area managers, with investigations and follow-up actions, such as retraining staff or providing goodwill gestures. - Shipping & Delivery Issues:
Cotton On works directly with delivery services to track missing or delayed orders. They often offer reshipments, refunds, or vouchers for inconvenience. - Escalation to Case Managers:
Complex issues (multiple delivery failures, repeated product faults) may be escalated internally for specialised handling.
Common complaints against Cotton On
Customers commonly experience these complaint issues with Cotton On:
Poor Quality or Faulty Products
- Complaints include items shrinking, tearing, fading prematurely, or arriving with defects. Cotton On typically resolves these by offering exchanges or refunds without strict time limitations.
Online Order & Shipping Problems
- Delayed deliveries, lost orders, incorrect or missing items are common online order complaints. Cotton On usually resolves these promptly with reshipments or refunds, especially if you proactively contact customer service.
Customer Service Interactions
- Mixed feedback on customer service, with some reporting unhelpful or rude staff and inconsistent communication during busy periods. Cotton On addresses these with apologies, follow-up actions, or goodwill offers.
Returns and Refunds Complications
- Refund delays beyond expected timelines or unacknowledged returns are common. Ensure you keep postage receipts and track your returns closely; Cotton On customer care usually quickly resolves these when reported.
Promotions & Pricing Issues
- Complaints about unclear promotions, mismatched pricing, or misunderstandings due to promotional fine print. Typically resolved on the spot when raised politely to staff or customer care.
Real complaints submitted through Ajust
How other Cotton On complaints got resolved
Lost Online Order & Delayed Refund: A customer’s order was lost by the courier during a busy season, resulting in a delayed refund and frustration. Persistent follow-ups led to a full refund and a goodwill voucher.
Store Complaint – Poor Service: A customer encountered rude service in-store and an unsatisfactory response from management initially. The issue was escalated, resulting in a written apology, customer service retraining at the store, and a discount card mailed to the customer.
Faulty Item Exchange Made Easy: A pair of shoes purchased online arrived defective. The customer quickly received an in-store replacement facilitated seamlessly by Cotton On's integrated support system, within just 24 hours.
Follow these escalation steps if initial responses are unsatisfactory:
- Follow-Up on Existing Ticket:
Reply to your initial email ticket clearly stating the issue remains unresolved. Request supervisor review explicitly. - Phone Escalation:
Call customer support (03 8737 9388) and politely request a supervisor or manager to address your unresolved complaint. - Corporate Contact:
Contact Cotton On’s Global Support Centre at +61 3 5277 7000 or email reception@cottonon.com.au, marking correspondence as a formal complaint to the Customer Care Manager. - Social Media Escalation:
Clearly but politely post your complaint publicly on Cotton On’s social media channels, tagging their official accounts for higher visibility and prompt action.

Cotton On retail complaints fall under general consumer protection:
- Australian Competition & Consumer Commission (ACCC):
Refer to ACCC’s consumer guarantees guide for detailed rights concerning refunds, repairs, and product guarantees. - State Consumer Affairs Agencies:
Lodge unresolved complaints with your state’s agency, e.g.:
- NSW residents: NSW Fair Trading.
- Victoria: Consumer Affairs Victoria.
- Queensland: Office of Fair Trading QLD.
- NSW residents: NSW Fair Trading.
- Small Claims Tribunal:
For significant unresolved monetary issues, you can escalate to your local small claims tribunal. Usually, mediation by state agencies resolves disputes before this step. - No Retail Ombudsman:
Retail issues have no dedicated ombudsman, but Australian consumer law protections apply strongly, and Cotton On explicitly commits to meeting legal obligations.
Use these official links and resources for prompt Cotton On support:
Cotton On Complaints FAQs
How do I submit a complaint to Cotton On most effectively?
To submit a Cotton On complaint fast, start with their online live chat or call support directly. These offer the quickest results. Bring receipts and faulty items in-store for instant help, or email detailed complaints with photos to customerenquiries@cottonon.zendesk.com. For real-time issues, the app or social media DMs also work well. Pick the method that suits your urgency-Cotton On typically responds within 12 hours.
What happens after I file a complaint with Cotton On?
After you lodge a complaint, Cotton On issues a reference number and aims to resolve simple issues like faulty goods or shipping errors fast. You'll get updates via email or chat, and most refunds are processed within 1–5 days of return. If your issue relates to in-store service or delivery faults, it may be escalated to managers or case teams for follow-up action or goodwill gestures.
What are common Cotton On complaints and how are they resolved?
Common complaints include poor product quality, online delivery issues, and refund delays. Cotton On usually resolves them with quick refunds, exchanges, or vouchers-especially when customers provide receipts and order numbers. Their resolution process is responsive, but keeping tracking info and communicating clearly speeds things up.
How can I escalate an unresolved complaint with Cotton On?
If your complaint isn’t resolved, reply to your original support ticket requesting a supervisor. You can also call their customer line and ask for a manager, or email reception@cottonon.com.au marked as a formal complaint. Public posts on social media also prompt quick responses. For serious disputes, escalate to Consumer Affairs or the ACCC in your state.
You’ve done your part, now it’s time to hold Cotton On accountable.
Take the final step and submit a complaint that gets seen and responded to.