Tried to complain to Cadbury but got ignored? We’ll help you escalate it.
How to submit a complaint with Cadbury
Lodge your Cadbury complaint quickly through one of the following:
- Consumer Support Hotline: 1800 033 275 (Mon–Fri, 9am–5pm AEST)
- Online Complaint Form: cadbury.com.au/contact
- Be ready with: Product name, Best before date, and Batch code
- If purchased from a retailer (e.g., Woolworths or Coles):
- You can return the product in-store for an instant refund, especially for minor issues like missing pieces.
- You can return the product in-store for an instant refund, especially for minor issues like missing pieces.
- Attach photos to your complaint if relevant.
- Keep the packaging in case Cadbury requests it for quality checks.
- Social media DMs (e.g., @CadburyAust) may get a response, but they are not considered official complaint channels.
Cadbury typically acknowledges complaints via phone immediately, or within days if submitted online.
Most complaints get a case reference number for follow-up.
Their consumer affairs team investigates based on batch codes and might request you to send affected products back using reply-paid envelopes.
Expect a response within 1–2 weeks, though more complex issues (like safety concerns) can take longer.
Resolutions usually include an apology and product vouchers (often $5–$10+ depending on the issue), or even replacement goodies.
Common complaints against Cadbury
Cadbury complaints from Aussie consumers typically relate to:
- Quality & taste changes (“Chocolate tastes different!”)
- Foreign objects (plastic, metal bits – rare, but serious)
- Missing fillings or incomplete products
- Stale or bloomed chocolate
- Allergen/ingredient surprises (e.g. unexpected content)
- Shrinkflation – smaller blocks, same price
These are echoed across ProductReview and Reddit, often highlighting frustration but also fondness for the brand.
Real complaints submitted through Ajust
I bought a block of Top Deck and was shocked to see the white chocolate had fallen off most of the milk chocolate slab. It looked nothing like I remembered. The quality just wasn’t there, and I felt let down by a brand I’ve always trusted. I ended up calling Cadbury directly.-David
I opened a sealed Freddo Frog wrapper only to find it completely empty. As someone who’s loved Cadbury forever, it really threw me. I sent them a video and receipt, hoping they’ll make it right with a proper replacement.-Jady
I bit into a Hazelnut Block and found a human hair embedded in the chocolate. I was horrified. I ended up physically sick just thinking about what I’d eaten. I never expected something so unhygienic from Cadbury.-Sonja
I bought a box of Cadbury Favourites for a party, but most of the chocolates were stale. It was embarrassing to serve them. I asked for a refund, hoping Cadbury would take responsibility for the poor quality.- Ramsden
How other Cadbury complaints got resolved
Missing Pineapple Filling: Shopper got solid chocolate instead of filled block. Cadbury followed up with a $10 voucher after initially sending only $5.
Plastic in Block: Family found plastic in a Caramilk. Cadbury investigated, replaced the product, and sent extra goodies with a formal apology.
Freddo Promo Error: Child’s wrapper had no prize code. Cadbury sent a Freddo plush toy, chocolates, and an apology letter.
Still not resolved?
- Re-contact Cadbury with your reference number and request escalation to a team leader.
- Contact Mondelēz Australia’s head office in Melbourne via letter or call.
- Use social media (e.g. Twitter/X, Facebook) to post a polite public message. Visibility sometimes speeds things up.
- Keep all records (emails, photos, call notes) to strengthen your case if external mediation is needed.
If Cadbury doesn’t resolve your issue:
- ACCC – Report misleading packaging or unresolved serious defects.
- NSW Fair Trading / VIC Consumer Affairs – For mediation if refunds/compensation denied.
- Food Safety Authorities – If the complaint involves contamination or illness.
- Ad Standards – For issues around misleading ads or packaging.
- Small Claims Court – For larger financial disputes (rare for confectionery, but an option).
Remember: Cadbury typically prefer resolving complaints directly, so always try their channels first.
- Cadbury Contact Form – Submit your complaint online
- Consumer Hotline: 1800 033 275 (Freecall, Mon–Fri)
- Mondelēz Feedback Page – Alternative contact form
- FSANZ Recalls – Check for active product recalls
- ACCC Complaint Portal – Lodge issues around consumer rights
- State Fair Trading Agencies – Resolve disputes via state channels
- Ad Standards – For misleading advertising claims
Cadbury Complaints FAQs
How do I make a complaint to Cadbury and get the fastest response?
The quickest way to complain to Cadbury is by calling 1800 033 275 or using their online form at cadbury.com.au/contact. Have your product name, best before date, and batch code ready. If you bought it from a store like Coles or Woolworths, you can often return it there for an instant refund. Including photos and keeping packaging helps strengthen your case. Complaints via social media aren’t official, so stick to phone or the online form for a proper response.
What happens after I submit a complaint to Cadbury?
After submitting, Cadbury usually acknowledges your complaint right away by phone or within a few days online. Most cases receive a reference number for tracking. They may ask for the product to be returned for investigation and often send a reply-paid envelope. Resolutions typically arrive in 1–2 weeks and may include vouchers, a replacement, or an apology - more serious issues can take longer.
What are the most common complaints about Cadbury products?
Common complaints include changes in taste, missing fillings, foreign objects (rare), and bloomed or stale chocolate. Some also report shrinkflation - smaller bars at the same price - and surprises in ingredients or allergens. These concerns appear frequently on ProductReview and Reddit, often showing both frustration and brand loyalty. Knowing these trends can help you explain your issue clearly if you need to complain.
How can I escalate an unresolved Cadbury complaint?
If Cadbury doesn’t resolve your complaint, re-contact them with your reference number and ask for a team leader. You can also reach Mondelēz Australia’s head office or post publicly on social media for visibility. If still unresolved, escalate through bodies like the ACCC, state Fair Trading agencies, or Food Safety authorities. For serious matters, Small Claims Court is an option—but always try Cadbury channels first for a faster resolution.
You’ve done your part, now it’s time to hold Cadbury accountable.
Take the final step and submit a complaint that gets seen and responded to.