

Think New Balance should've price matched? Let's find out.
New Balance price match eligibility criteria - what qualifies for a match?
New Balance Australia offers a price match guarantee, but only when specific criteria are met. To qualify, your price match request must meet the following conditions:
- The item must be identical in every way (same model, colour, and size) and currently available on New Balance Australia’s official website.
- The lower price must come from an authorised Australian retailer that officially stocks New Balance products.
- The competitor’s price must be publicly advertised (no member-only or promo-code prices) and displayed in Australian dollars, inclusive of GST.
- You must provide proof of the lower price, such as a valid link or screenshot clearly showing the product, price, and retailer.
- The request must be made within 60 days of purchase, aligning with New Balance’s 60-day return policy.
If your request meets these conditions, New Balance will honour the competitor’s price.
⚠️ Note: Price matches won’t be approved for items that are part of clearance or liquidation events, limited-time flash sales, or if the competitor’s stock is sold out in your required size or colour.
How to request a price match at New Balance
Getting a price match from New Balance Australia is quick and easy. Here’s how to do it:
- Check the eligibility: Make sure the product meets all conditions — same style, colour, size, and in stock on both sites.
- Collect your proof: Take a screenshot or copy the URL of the competitor’s page showing the lower price. Include the product name, price, and any sale details.
- Contact Customer Care: Reach out via one of these official channels:
- Online form: Submit a request
- Phone: 1800 953 074 (Mon–Fri, 9 am–5 pm AEDT)
- Email: nbweb.cservice@newbalance.com
- Online form: Submit a request
- Provide full details: When contacting New Balance, include:
- Your order number (if you’ve already purchased)
- The competitor’s name, price, and product link or screenshot
- The size/colour you want
- Your order number (if you’ve already purchased)
- Wait for confirmation: The Customer Care team will verify the information. If approved, they’ll either:
- Adjust your order price directly, or
- Ask you to return and repurchase at the matched price (if you already bought the item).
- Adjust your order price directly, or
- Finalise your deal: Once confirmed, New Balance will process the match (either as a refund or via a new discounted order).
💡 Tip: The Customer Care team usually replies within one business day. Providing all evidence upfront speeds up approval.
New Balance accepted competitors & required proof
New Balance Australia matches prices from authorised Australian retailers only. This ensures product authenticity and compliance with local warranty standards.
Eligible competitors include:
- Major sportswear and footwear retailers such as Rebel Sport, The Athlete’s Foot, Foot Locker, Platypus Shoes, and JD Sports.
- Reputable independent Australian retailers with ABNs and official New Balance distribution rights.
Ineligible competitors include:
- Overseas retailers or grey-market sellers
- Online marketplaces like eBay or Amazon (unless the seller is an authorised Australian stockist)
- Private resellers or second-hand listings
Proof required for your request:
- A direct URL to the competitor’s product page, showing the lower price and item availability.
- Or a screenshot/photo of an advertisement or website showing the product, retailer logo, and displayed price.
- If it’s an in-store offer, a photo of the printed catalogue or price tag is acceptable.
Ensure the proof shows that the competitor’s product is in stock and available for delivery or pickup in Australia at that price.
Exclusions & limitations - when price matches are not allowed at New Balance
While New Balance’s price match policy is designed to be fair, there are a few clear limitations:
- Different product variants: If the colour, model, or size doesn’t exactly match, it’s not eligible.
- Out-of-stock products: The competitor must have your exact item in stock at the time of your request.
- Clearance or “final sale” promotions: Items on liquidation or end-of-season clearance are excluded.
- Bulk or multi-buy offers: “Buy one, get one” or wholesale discounts don’t qualify.
- Older or discontinued styles: If the competitor’s item is from a previous model year or version, it’s not considered identical.
- Time restriction: You must submit your price match within 60 days of your purchase. Requests beyond that window won’t be accepted.
- Member-only or coupon deals: Prices that require promo codes, membership accounts, or loyalty points aren’t eligible (only publicly displayed prices qualify).
New Balance’s aim is to keep pricing fair across legitimate Australian channels, not to compete with extreme clearance events or unauthorised outlets.
New Balance requests sent through Ajust
Recent New Balance price match experiences
“Matched within 24 hours” – A customer found a lower price at a major retailer for the same New Balance running shoes they’d just bought. They submitted a screenshot via the online form and received confirmation the next day. New Balance allowed them to return and repurchase at the lower price, saving 20%.
“Declined – clearance sale” – Another shopper attempted to price match a final-sale pair from a third-party outlet offering 70% off. New Balance explained that clearance events fall outside policy, so the request was denied.
“Asked after sale expired” – One customer tried to get a price adjustment to match a past New Balance sale after it ended. Support politely declined, noting that only current advertised prices are eligible.
New Balance Price Match FAQs
Official New Balance Price Match Policies & Support Links
- Official Price Match FAQ: Do you offer price matching? – Explains eligibility, timing, and exclusions.
- Submit a Request: Price Match Request Form – Send your price match inquiry directly to Customer Care.
- Customer Care Contacts:
- Phone: 1800 953 074 (Mon–Fri, 9 am–5 pm AEDT)
- Email: nbweb.cservice@newbalance.com
- Phone: 1800 953 074 (Mon–Fri, 9 am–5 pm AEDT)
- New Balance Official Site: www.newbalance.com.au – To check current prices or product details.
You paid more than you should have. Don’t let that slide.
Take 2 minutes to check your rights, we’ll help you act if you're eligible.