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Reviewed by Ajust Content Team
Last updated
August 6, 2026
AI-assisted and reviewed for accuracy. Something out of date? Let us know.
Takeaways

BWS (Beer, Wine, Spirits) is a nationwide liquor retailer in Australia operating under the Woolworths Liquor Group.

Customers can lodge a complaint at BWS during business hours over the phone, through BWS' online contact form, or in person by visiting their local store. Some of the issues customers frequently raise at BWS include pricing inconsistencies, delivery delays, online ordering glitches, problems with Everyday Rewards accounts, and stock issues.

When filing a complaint with BWS, be sure to include your receipt or order number, images of the issue (if relevant), and details of the store and problem. Ask for a reference number for your case so you're able to keep track of your complaint and use it to escalate if necessary. Most issues can be resolved on the spot or within a matter of days, while BWS attempts to solve more complex complaints within 30 days.

If you need to escalate your case you have several options, starting with asking BWS staff to escalate the issue to a supervisor or manager. If that fails you can go to your State of Territory's Fair Trading or Consumer Affairs organisation to seek free mediation and further advice regarding your BWS case.

How to submit a complaint with
BWS
 

You can lodge a complaint with BWS using the option that best matches your situation. Calling is usually the fastest way to get a case logged and moving.

  • Phone complaint line: Call 1300 138 297 during operating hours (Mon–Sat 9am–9pm, Sun 10am–8pm AET). Choose the option that matches your issue (online order, delivery, store feedback, etc.). Have your order number, receipt details, or store location ready, and ask for a complaint reference number.
  • Online contact form: Use the BWS “Contact us” form if you prefer writing your issue down or need to attach photos (for example, damaged items or receipts). Include as much detail as you can so the right team can investigate quickly.
  • In-store: If the issue happened in a specific store (for example, service, pricing, or a faulty product), ask to speak with the store manager. Many store issues can be resolved on the spot, especially if you bring your receipt and the item.
  • App-related issues: If your complaint involves the BWS app (such as app-only deals or account issues), include that detail in your complaint so it can be routed to the right support team. If you can, take screenshots of the error or offer that did not work.
  • Social media: You can message BWS via official social channels, but it is generally best to use phone or the online form for complaints. Do not share order details publicly, and ask to move the conversation to private messages.

What happens after you submit a complaint to BWS?

After you submit a complaint, BWS will log it and track it internally until it is resolved.

  • Confirmation: If you call, the agent will usually provide a case reference. If you use the online form, you should receive an acknowledgement confirming your request has been received.
  • Investigation: A customer care team member will investigate based on the complaint type. This can include checking delivery logs, contacting a store for details, reviewing payment records, and verifying account activity (such as rewards points).
  • Updates: If the issue cannot be resolved immediately, you should receive follow-up communication by email or phone. If you have not heard back within the timeframe you were given, you can follow up using your complaint reference number.
  • Likely outcomes: Common resolutions include a refund, replacement, re-delivery, correction of a pricing error, or a goodwill gesture such as a voucher when the issue caused significant inconvenience.
  • Timeframes: Many issues are resolved on first contact or within a few days. More complex issues can take longer, and in general customer complaint processes a final response may take up to around 30 days depending on the circumstances.

Common complaints against
BWS

Some issues come up at BWS more often than others:

  • Delivery delays or failed deliveries, including orders not arriving in the promised window, orders marked delivered when they were not received, or repeated courier issues.
  • Online ordering and account glitches, including duplicate charges, confusing cancellations, or orders that do not appear correctly after payment.
  • Pricing and promotions, including shelf price discrepancies, promotions not applying at checkout, or confusion about app-only deals and eligibility.
  • Everyday Rewards issues, including missing points, points not applying to eligible purchases, or account problems that affect rewards tracking.
  • Customer service problems, including unhelpful responses, delays, or inconsistent information across channels.
  • Product quality or availability, including damaged items, near-expiry products, substitutions, or cancelled items after purchase due to stock constraints.

BWS
 complaints submitted through Ajust

How other consumers
BWS
 complaints got resolved

Order charged but not received: A customer reported being charged without receiving the order or confirmation. After calling customer service and providing the transaction details, BWS investigated and the charge was reversed.

Wrong items in delivery: A customer received incorrect items in a delivery. After contacting BWS, the correct items were sent out, and the customer was allowed to keep the incorrect item as a goodwill gesture.

Technical mix-ups: A customer experienced an issue where the order details did not match due to a system behaviour. After the issue was escalated internally, a supervisor corrected the order setup and provided a goodwill voucher for the inconvenience.

How to escalate a complaint with BWS

If the first response does not resolve your issue, escalation is a normal next step.

  • Ask the agent to escalate your case to a supervisor or senior representative, especially if you have already provided the key details and the issue is still unresolved.
  • Follow up in writing through the online contact form and reference your existing case number. Summarise what was promised and what has not happened yet.
  • If your issue is store-specific and was not resolved in-store, ask the store manager to escalate it through the store’s management chain and ensure it is logged formally.
  • If your issue relates to rewards points, you can also contact Everyday Rewards support and provide your purchase details so the issue can be investigated from the rewards side.

Regulatory & Ombudsman Information for BWS

If you cannot reach a satisfactory outcome with BWS, you have external options depending on the issue.

  • State consumer protection agencies (Fair Trading or Consumer Affairs): These agencies can provide guidance and may assist with dispute resolution if you believe your consumer rights have not been met.
  • ACCC reporting: The ACCC does not resolve individual complaints, but it accepts reports about systemic issues such as misleading advertising or widespread consumer problems.
  • Liquor licensing regulators: If your complaint relates to responsible service, licensing compliance, or other alcohol law concerns, you can report the issue to your state’s liquor regulator.
  • Privacy complaints: If your complaint involves mishandling of personal information, you can escalate to the Office of the Australian Information Commissioner.

Official BWS Complaint Resources & Links

BWS
Complaints FAQs

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